Solcon’s expertise lies in the development and production of dependable soft starters catering to diverse applications across various industries. Renowned for their quality, Solcon’s products are often the target of imitation and replication by competitors. Thus, when undertaking the branding initiative, our task was twofold: preserving the company’s original identity while devising an innovative concept to propel its expansion and growth.
Our efforts revolved around formulating a creative branding strategy aimed at establishing clear differentiation across the markets where the company operates. This involved segmenting the company’s products and markets to create a distinct, contemporary identity that accurately mirrors the company’s ethos and serves as a foundation for its ongoing progression.