Shimoni Michael, a family-like enterprise, specializes in crafting heavy mechanical packaging assemblies and offers a broad spectrum of packaging services utilizing cutting-edge technologies. After years of progressive growth and development, the company opted to substantially enhance its presence by undergoing a comprehensive rebranding initiative to align with its values and future aspirations.
To execute this transformation, a focus group was established, and over the course of about a year, an extensive branding process unfolded. This process encompassed formulating a creative strategy, revamping the company’s logo, devising a distinctive slogan, and producing an array of marketing assets. These assets included the development of a website, an image brochure, presentations, and more, all tailored to reflect the company’s renewed identity and direction.