CBT, under the ownership of the German conglomerate BMK, specializes in cutting-edge electronics manufacturing using the SMT method. Despite being a smaller entity, CBT stands out for its technological advancements and innovation. To further its marketing endeavors and expand its operations, the company made a strategic decision to extensively enhance its marketing strategies and revamp the aesthetics of its production facilities (BRANDING IN).
A pre-determined work plan was established to create a cohesive "brand" that embodies the company across all its marketing collateral. This branding element takes the form of a three-dimensional human figure, reflecting the company's services and products. Subsequently, a promotional video blending animation with video footage was produced. The initiative also included the creation of multiple presentations, branding of production spaces and offices, development of various exhibits, as well as still, video, and aerial photography.